Channel 4 launch 4Schools to open up creative careers





Channel 4 will open up the world of television to young people in a new initiative aimed at encouraging them to pursue a career in the creative industry. 4Schools will reach out directly to schools in a bid to encourage inspire students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors. Channel 4’s managing director, nations and regions, Sinead Rocks said: “We believe that for many young people, if you can’t see it – you can’t be it. That’s why we think there is real value in providing an accessible insight into the creative industries alongside practical advice as to how to get your foot in the door. “The UK is a world leader in television and film production and it’s incumbent upon us reach out to people from different backgrounds, help young people realise their aspirations and bring through the next generation of talent into our industry, regardless of where they live.” 4Schools will provide a range of assets to schools to give young people insight into career options across media industries. These will include workshops, quizzes and sessions from people already working in the industry. The activities will bring to life the various types of roles within Channel 4 and the kinds of jobs available at its creative partners such as the 300 independent production companies the public service broadcaster works with each year. To support and deliver 4Schools, Channel 4 has partnered with social enterprise TheTalentPeople which also operates, the UK’s leading jobs site for young people.