New Park Primary School crowned the best

New Park Primary School in Liverpool has been crowned the best club in the North West in the annual Kellogg’s Breakfast Club Awards by a panel of judges.

The school has received a cash prize of £1,000 to spend on its breakfast club, as well as a special party pack for the children to celebrate.

The Kellogg’s panel of judges selected winners based on the inspiring individuals and activities that transform the mornings of children across the UK, with so many amazing stories submitted the competition was tough.

New Park’s commitment to ensure every child has breakfast to start their day and their ability to adapt to regulations during the pandemic impressed the panel.

During the first national lockdown, the breakfast club remained open and provided free breakfast to those attending the hub. The team also provided 180 children eligible for free school meals with breakfast parcels every two weeks.

Sara Mitchell, New Park’s senior leadership PA said: “We are delighted to receive this award as it is a fabulous acknowledgement of our commitment to ensuring all of our children have a healthy, nutritious and fun start to the school day.”

The club highlighted the work of Robert Povey who facilitated the organisation of the breakfast food parcels. Robert ensured that all families were regularly updated with information and used the parcel delivery time to check in on families who could not get in to school.

New Park Primary School will use the winnings to resource breakfast club provision indoors and outdoors.

Chris Silcock, VP and chief of Kellogg’s UK & Ireland, said: “I have had the opportunity to see the amazing work breakfast clubs do first hand. The pandemic has proven that now, more than ever, breakfast clubs are vital for so many families. They support working parents, offer a sense of normality when it is needed most and provide the essential fuel children need to learn.

‘’The Kellogg’s Breakfast Club awards provide a fantastic opportunity to celebrate the incredible and vital difference these clubs make across the UK.”

This year, Kellogg’s is donating more money to support breakfast clubs than ever before. Along with their grants programmes, which will provide funding for a minimum of 500 schools, Kellogg’s is pledging more investment - in cereal and money - to help Magic Breakfast to support 167,000 children every morning.